Outline builds your online visibility, AI, search and brand footprint, the part of your marketing mix that keeps growing when the ad budget doesn't. You rank in search, get cited by AI agents, and your reviews hold up when people check.
Launch is for building a market presence from zero. Scale is for growing a presence that already exists.
Launch
We build the website, the Google Business Profile, and the first content.
Scale
Paid has hit its ceiling. We find where search and AI already put you against competitors, then close the gap.
Weeks 1-2
Audit of everything that exists, plus naming and entity decisions.
Weeks 3-6
Website build, search and AI-visibility setup, Business Profile, review flow live.
Weeks 7-12
First PR placements and initial AI and search visibility work.
Ongoing
Monthly reporting on impressions, clicks and AI citations.
Every project goes through the same four-step process, from implementation to results.
Thirty minutes, no deck. Tell us what you sell and who keeps beating you to the sale, we'll tell you straight if it's worth it.
We look across search, maps, directories and AI assistants, and write down what's out there right now.
Then we fix things, technical work first, then content and mentions.
Every month, a report on sessions, rankings, AI citations, and share of voice, the same four numbers each time.
Proof
This organic-growth system comes from iFood, Semrush, TripleTen and a Lisbon health clinic. Outline runs it today.
Situation: iFood's fintech unit had no organic search presence of its own, inside one of LatAm's biggest platforms.
What we built: Led the website launch and the technical SEO under it: information architecture, internal linking, schema markup and Core Web Vitals (Google's page speed and stability scores).
3× organic traffic in 4 months and 5× more ranking keywords in 6 months.
Situation: Content had no path to revenue.
What we built: Built the content operation: keyword strategy, topic clusters, editorial briefs and QA, and a workflow where AI tools draft and editors rewrite. Then connected it to sales with lead magnets, blog-to-demo flows and nurture emails.
Within 3 months, the funnel brought in 70% of MQLs (marketing-qualified leads).
Situation: Semrush had no established presence or channel strategy in Brazil, one of its most competitive target markets.
What we built: Part of the team that built the brand and channel strategy for Brazil: events, partnerships, content, social, email and paid support, plus the dashboards and KPIs to run it. Localized the content and brand voice for Brazilian readers.
Semrush reached close to 60% share of voice in Brazil (its share of brand mentions against competitors).
Situation: Semrush had no coordinated way to monitor sentiment or manage its reputation globally as it scaled toward a public listing.
What we built: Owned brand monitoring and sentiment tracking, reputation case handling and escalation across CX, legal and product marketing, the creator and community advocate program, and the global rollout of a new brand tone of voice with guidelines for regional teams.
Semrush went through its IPO (NYSE: SEMR, March 2021) with positive sentiment across every platform we monitored: social media, forums and media outlets.
Situation: TripleTen's site and technical SEO were underperforming.
What we built: Rebuilt the information architecture, custom landing pages and product pages, along with technical SEO fundamentals (crawl, index, Core Web Vitals, internal linking).
2× organic traffic in 3 months, and organic's share of paid users grew about 4×.
Situation: Nobody managed TripleTen's reputation, and there was no crisis playbook.
What we built: Built trust pages and a badge system and ran review collection and replies. Customer interviews showed us the words people used when they searched for TripleTen, and the messaging used the same words. Also set up brand monitoring across search results.
When a public rating crisis hit the Brazil market, the playbook was ready, and the public rating went from 5/10 to 8/10 in one week.
Situation: The referral program had stalled after its pilot.
What we built: Redesigned the incentives and rebuilt tracking, then added in-product prompts and ran webinar tests to find what lifted referrals.
Monthly referral sales tripled QoQ.
Founder, Outline Agency
Ten years in organic growth and AI visibility. Built inside Semrush, iFood and TripleTen before starting Outline Agency.
This call is with the person who runs Outline. We'll talk through your challenge and how to fix it, so then you'll leave with a plan for what's next.